Tag Archives: advertising

manlibcon 2010 day 2

Tuesday was the day my workplace paid for me to attend the conference, so I wasn’t working. The keynote speaker was Gerry Meek, CEO of the Calgary Public Library system. His talk was on transformative partnerships and the beginning was filled with management-speak kinds of cliches. “We can’t just be A to B; we’ve got to be B to A,” that kind of thing. I almost panicked. Is this what all the conferences I’ll be going to in my career will be like? Bullet. Skull. Brain. But! When he started getting into the stuff that the CPL does to act out these little turns of phrase, it got really interesting.

He was talking about branding our libraries and how we can shape our communities. The branding that the CPL does would terrify our library as inappropriate. They have ads saying “Spent all your money? Come to the library.” and “Cheap and Easy.” They have partnerships with some grocery stores to advertise on their shelves with their “Everything you’re into” slogan. It was interesting. The other interesting bit was how the CPL “applauds bold failures and frowns on mediocre successes” and encourages mavericks within their system, and looks for what their staff is passionate about. That’s kind of the opposite of how our hidebound, terrified of anything bad happening administration works.

Now, I don’t know how it works in practice at the CPL. If I were to hang out with my equivalent from their system, maybe they’d denounce that as just propaganda to boost their library image that has nothing to do with how their employees experience the library. Meek did make a couple of jokes about being careful what you get your staff into, so who knows how it actually plays out. Noble sentiments though.

My next session was Beyond the Newsletter: Social Media Solutions for Library News presented by Carol Cooke, Tania Gottschalk, Mark Rabnett, a crew from the University of Manitoba Health Sciences Libraries. This was talking about how they integrated a bunch of tools so they wouldn’t have to update everything (facebook, twitter, the U of M website, flickr) individually. It was a little more technical than I expected, talking about how they hook their RSS feeds up through different services to update everything. They were big proponents of Posterous. And they talked about the importance of having a policy for the librariy’s official presence. I asked if they also had a policy about what individual staff members do with their personal accounts on these networks. They thought that made no sense at all. Just like me!

In the afternoon I went to a Manitoba Book Blitz, which was a dozen publishers pitching books. It was interesting enough, but not having the power to actually buy books for my workplace, not terribly useful to me. I felt bad because one publisher was doing her pitch with the author of the book she was pitching there, and she was by far the worst salesperson. Kind of cringeworthy really. He helped a bit. In general though, it was a fun session, with Charlene Diehl being a great host. She was described in the program as effervescent and I have no problem with that description.

Last session was on Designing Dazzling Displays and it didn’t really go well. There were supposed to be two presenters, Dawn Huck from a local publisher, and Jennifer McSweeney from McNally Robinson. But McSweeney didn’t show up till 25 minutes in, so Huck was forced into engaging in dialogue with the attendees and she was showing us some things that she does, which was good stuff (she’s more focused on trade shows and the like). But she was supposed to be the sidekick to the presentation and wasn’t really prepared to take this lead role. The audience was sharing their ideas and tips and tricks for library displays with all our limits and Huck was kind of just swept along with it. When McSweeney and her boxes of things showed up, she apologized for her extreme lateness, but I don’t think there was really any way she was going to win that room over.

McSweeney talked about the things she does for the bookstore and the presentation careened from very basic (arrange books in pyramids so you can see them all, which seemed sort of patronizing) to beautiful but impractical (a 5’6″ dragon built out of wood foil and papier mache for a Brisingr display). She made a chupacabra joke that might have gone over better in a younger crowd filled with geeks (I smiled), but she was talking fast, trying to make up for lost time and she wasn’t getting that bunch back. Especially not with comments about how often she gives things to her graphic designer. I wonder how it would have been if she’d been there at the beginning. It was kind of funny watching a room just be cold to a speaker. This was the only session I heard disparaging things about the next day. But she brought stuff for people to take, posters and things, and there were a few good DIY ideas for risers. I enjoyed the session and did pick up a few ideas, plus learned about why self-healing cutting mats are cool.

And then I went to work.

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11 the future

We stepped out of the Ma La Tang joint and into the future. Not the gleaming utopia of Star Trek or the grand operatic backdrop of Star Wars (yes I realize that was trying to be the long long ago past; bear with me) but the grimy glowy rainy Blade Runner future. I always feel that on these rainy nights. It has to be the glow, the neon bouncing off the sky and the ground. The electric bicycles gliding by and cars all rounded and sealed. The brightness of the glow in the sky’s mostly mercury vapour but giant LCDs or something too. So many of the huge e-billboards are red but the blue ones (for Motorola or China Mobile or whatever) do their part to shift the spectrum. In Shanghai Holly mistook the blue glow for a clear night sky. On Nanjing Lu the signs were so bright until 10 o’clock when it all shut down. It’s hard to say what colour that shifting spectrum took But that ostentation felt like a Disneyfied parody. This is what development looks like, like Hong Kong, all bright and streaming. When the alleys feel more accurate.

We’d been at the Nanjing (or was it Jiangsu?) Museum of Art/History/Culture in the afternoon. Because it was Women’s Day? March 8? Meh. The museum resembled a museum. More than resembled. It was well done, low and sprawling not sprawling: Quadrantized. There were rooms for jade and for bronze and brocade and porcelain and ceramics and miniatures. We spoke of robots all through the miniatures room pausing only at the Gang of Four beating hell out of some intellectuals and the Mao’s Wife opera scene. And a person with her leg up over her head counterbalanced with a polearm (all of wood? I don’t know. I was trying to remember Asimov’s laws of robotics). In the bronze room was an array of scapular stone bells. There’s something unbearably beautiful to me about striking stones to make music. Wood and metal make sense but stone is so hard to shape. What kind of sound do those stone slabs make with their indelicate arches? A young man mimed playing the bronze bells below as we passed.

After the museum we took a bus back to this part of town (“this” being where I am currently on Holly’s porch on an alley off Shanghai Lu) and got very stuck in traffic. We were on a cheap bus (8mao) which didn’t have a television. I couldn’t tell on the way to the museum if the TV screens on that bus were actually receiving live signals or if it was some sort of tape loop a la Speed. It showed the correct time on screen. Though I suppose inserting a timestamp wouldn’t be too difficult a task. The main indication it wasn’t real TV was the preponderance of Tanovan (or something) ads. Real TV must advertise for more diverse products mustn’t it? The video screens on those buses (much more than the monitors on long distance buses or Air Canada flights for that matter) give me a real telescreen vibe. Transmitting both ways and such a la 1984. It’s an unfamiliarity thing I guess. Which breeds suspicion. Ubiquitous TV just seems wrong. A nigh constant distraction we don’t really need. Though we aspire to it. Getting old because we substitute voyeurism for play.

On this bus when we were jammed in traffic the driver was yelling out the window at no one in particular it seemed. We were motionless in one spot for maybe 20 minutes. Holly and I both stood and the bus wasn’t ridiculous crowded so she was messaging someone making plans to meet up with people that evening and the next day. Below me a guy was messaging with his phone (a Nokia N72, very nice) and his messages weren’t in Pinyin to turn into Hanzi. I couldn’t tell what he was actually doing but it seemed very predictive; his speed was better than I’d have expected.

Later I learned there’s a system for doing the strokes as numbers on the keypad, so it’s like you’re actually writing the characters. That intrigues me and makes me happy. I imagine modern calligraphers getting together in a kind of council to determine the best way to pixellate each stroke within the whatever by whatever grid a full character takes up. The argument’s based on the length of the third stroke in the Shui radical when part of the top half of the right hand side. Three or four pixels? And so different manufacturers have different fonts? Je ne sais pas.

In the evening a guy named James came by. Taking under consideration that Holly uses this world to describe many people, she likes him because he’s so intense. He was here to plan an English Corner with Holly. I can’t quite tell where he goes to school… no he doesn’t go to school. He’s a trader and doesn’t really like it. He knows Zhi Mian through the seminary people? All unclear.

In any case he was trying to direct these 13 English Corner sessions like a thesis discussion. (Oh, a description of James: Good strong boy with engineer glasses. He wore an Adidas Memphis Grizzlies sweater and rolled his head on his shoulders before speaking.) Moving from humanity to society and development and why do we want to develop to fight more wars over different resources? He was enamoured with Greece and Rome and historical progressions. “We all know we want tolove each other so why do we not? Why get rich? What is the point of cycling through all these repetitions? Aren’t we just stealing from someone in the end?” It all fit in well with the kinds of concerns Holly and I have been discussing.

And Holly told him about how she wants to learn Chinese and start a business with Zhao Xing. A guest house/organic farm out in Western Sichuan. And how that doesn’t fit into a career path and she told James his ideas sounded very good to her, but what about her farmer students in Sichuan who were very concerned with money because they don’t have any? Money is important. We can’t just do without it. And to make money there’s some form of development needed. It’s funny to hear Holly talk this way, all businessy but not really. Making money teaching to fund her own language learning is something she’s very interested in. As opposed to being an MCC service worker.

Theresa and she talked a lot about this stuff back in September and how there’s such a gap between service workers and the management level within MCC (the CRs and such). Theresa left MCC and worked with some other NGOs in Jilin and Beijing and now Winnipeg doing things she wanted to be doing and actually using her experiences to work up to something better and more useful, whereas if she’d stayed in MCC she’d still be an entry-level equivalent.

But anyway, that’s a different kind of future. MCC she might not see a future in. James asked Holly and me what we thought the future of the human species might be and Holly said she figured we’d eventually go extinct. I said we might exist to the end of the universe even if not in biologically recognizable forms (see Charles Stross or Rudy Rucker books for what I’m talking about) and he talked about robots who don’t need emotions that will eventually overtake us all (which I’d see as vey close to being an extension of humanity in another form but whatever). He talked about wanting to go to the seminary to learn more about god. And Holly encouraged him. “Your questions would be very good.” So maybe in three years he will.

In three years. That’s something I might be done with. I’m getting to the point where I can’t say “Three years from now I’ll do this.” I have to start doing things now. Write my book now. Move to Japan now. Goof around with Sean now. Everything around me is changing and it’s no longer enough to sit back and count down to some time I’ll be able to start again. I have to start building things now. That’s my future.

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13 getting along

Mao was a horrible cock. I think that’s a fair way to describe someone who kills all sorts of people to cement his own hold on power and then using that power to kill even more.

Yesterday I read a book about The Long March and while it wasn’t as inflammatory as the Jung Chang Mao Blows Goats book I read a while back [in 2006 -JJU], it did nothing to dispel the notion that goats were animals Mao could fellate given enough hoorayishness as incentive.

When Holly was reading it she mentioned a purge of 20,000 people to Xiao Meng sort of casually but knowing the kind of reaction she’d get. That reaction was: “Mao was a perfect leader. He may have had a few flaws but there would be no China without him.” Obviously(?) I disagree.

I wonder what the country would be like if there’d been no Mao, or if he’d remained a marginalized figure in the Communist Party. A China without a cult of personality, what would it have changed? Would it have been harder to stop being communist? As it was there was a good opportunity for this gradual break to begin once he died. If it had been more of a movement and less the “will of one man” there might have been more inertia? Although I suppose the catholic church has kept going through hagiography.

But would there be the same celebration of that guy who won the 110m hurdles in 2004 if the country didn’t have this saint-making tradition? The hurdler is in a pile of ads with a young black athlete. They are accepting awards or running (in competition, not casually) or (Holly says) there’s one with the black guy sitting in a chair rubbing his chin and dreaming about the Chinese hurdler. Holly didn’t recognize the black guy and neither did I. We wondered for a while if he was the guy the hurdler beat, and if so how much he was being paid to appear in all these ads. It turns out he’s the guy who won the 100m dash that year (we think, this is taken from deciphering fine print on the ads). Since that’s traditionally the event that determines the “fastest man in the world” it makes sense for a Chinese ad to lump the two together.

Supposedly Yao Ming has a fracture in his foot or ankle and there’s a lot of fear that he won’t be able to play basketball for his country in Beijing this year. That would sure suck for him. And it would be inauspicious for Team China in general. Jo was saying that even with the recent snowstorm disaster the weather was clear and sunny on the two days it needed to be for the soothsayers to say it would be an auspicious 2008. Even if it weren’t the Olympic year Holly thinks it would be an important one. Something to do with the 8? I don’t know. What year is it in the lunar calendar? Rat but I don’t know where that sits in the cycle of years. Maybe we’re beginning a new 12-year cycle now. I mean, we’re always beginning a new 12-year sequence, tis the nature of these systems that repeat.

I started this section talking about Mao though. It’s funny how he doesn’t get taken seriously on the list of World’s Worst Dudes. I mean, not to trivialize the Japanese atrocities in China (haven’t been to the Nanjing Massacre memorial yet), but Mao’s purges and famines and such killed thousands of people for no crime too. They were meant to get rid of people who weren’t loyal to him. Ordering 20,000 people dead that way is a lot different from… okay, well. No they didn’t rape purged people with bayonets. Man, I hope Xiao Meng doesn’t read this. But no one was worse to his own people than Mao and Stalin (who, sayeth the book, learned about purges on that scale from Mao. Or at least hadn’t done them on that scale till Mao did them first).

I really don’t understand politics like that. I’m too democratically indoctrinated. All this “kill any dissident” stuff seems so primitive. Like fighting a war for territory. I felt this at the Kun Qu too. “Oh our armies have to go conquer this land.” Why? Why not just figure out a place of your own to be? Fit in somewhere life will let you instead of all the death. Trying to make a better life doesn’t cut it once you’re not hungry sick and cold. Not for me at least.

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roommate desired

So Chris is moving out at the end of July. He’s been a greta roommate because he’s barely ever around and does not forestall our fun shit by his mere presence. Chris, you and your rent cheque will be missed.

It is nice for me because then I get to move out of the basement and into his room, but it also means we’re in need of a new roommate at 425 Beverley. If you know anyone who’d be interested send Alison an email at alison[dot]froese[at]gmail[dot]com . Thank you.

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newsflash: celebrities are idiots who like getting paid

Secret Tibetan Lubricant doesn’t work as well as celebrities implied.

Beijing consumer Wang Litong: “It had no effect. I did not have the oil expulsion nor the black oily feces that they advertised about.”

Oily feces aside this is an interesting article about the Chinese version of the FDA and how it approves advertising. And the warnings to celebrities for endorsing things they don’t understand. Because of the infantilization of the Chinese consumer. There’s this undercurrent that any Chinese person will buy anything if there’s a famous face on it. I love the response of the celebrity Guo Degang at the end of the article

The other thing I found myself doing when I tagged it for del.icio.us was automatically using the censorship word. Oh, habits when dealing with anything Chinese media-ish.

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free as in advertising

I find this funny: BoingBoing posted this little article: Great Bookmod: Encyclopedia into Scrapbook. It’s a neat idea on how to turn old encyclopediae into cool artifcats of the present. The short post works very well with the little picture of what is being discussed.

Well follow the link to the actual project: A Book Reborn. She’s had a hissy fit and taken down the article because BoingBoing advertised her site and her cool ideas with one of her own pictures.

That blows my mind.

It’s not as if the picture on BoingBoing is representing it as Cory Doctorow’s work. It’s a pointer. And I like the reference to karma biting him in the ass. This is the guy who makes his books available for free under Creative Commons licences (granted he has other ways to make his living but still). I’m reading one on my phone these days.

I wish he’d make one of his opinionated rants about it on BoingBoing because I find those entertaining in a “I’m not sure I agree with everything you say and you’re being a bit of an ass” kind of way. But that’s what entertainment (and friendship) is all about.

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year of the dog


pepsihound
Originally uploaded by
Hungry J.

On the road you take to get downtown from the college there’s this wall. It’s where the mountain kind of intrudes into the string of buildings, all elbowing them out of the way like it’s late for a train.

Usually it’s covered in these giant banners. For at least the last 6 months it’s been Pepsi ads. Giant Jay Chou faces and Ronaldino and David Beckham and stuff.

The current Pepsi ads include a cartoon dog (shown to the right). This is normal and understandable. All last year there was a three foot tall rooster made out of Coke cans in our campus shop to celebrate the year of the cock. Which this picture would suggest isn’t quite over.

Now this wall doesn’t have a sidewalk next to it and there’s a blind corner that cars hurtle around so it’s a fairly dangerous place to hang out. But where else can you get the transition between last year and this portrayed so succinctly with a mere multinational corporation and a rusty pipe?

I will refrain from waxing eloquent on the mysteries of the dogcock and what future generations will glean from it. Let those punks do their own research.

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going in the ozymandias file


brown and sounds like a bell
Originally uploaded by
Hungry J.

This afternoon I needed something to do instead of working on all those things I should be doing. So I finally went to the only Buddhist temple I’ve seen in town.

It’s kind of up a side road. Not very well publicized. They had a big truck sitting in front of the door that I had to do some serious clambering to get over. (Not really, but I did have to find a way around the unloading workers.)

Everyone I saw inside (all four of them) seemed really surprised to see me. They had to go look for the cash box and the tickets. There weren’t any comical clouds of dust they had to blow off them though. I was watching.

I wandered around taking pictures and enjoying the peacefulness. Only a couple of horn honks really made it all the way up there. There were a couple of old shaven headed nuns, but they didn’t want their pictures taken. They were very adorable, even if they did watch me like door-opening dinosaurs.

I love the bell in this picture. It was donated or something in 2002. But the best parts of it are the two phone numbers on the side (lower left quadrant of the picture). One’s a land line in Wenzhou (0577-65264-038) and the other’s a cell phone (13806801873). I guess the idea is that if you see it and happen to be in the market for a nine-foot tall bell, you’ll know who to call.

But it really got me pondering the sense of future history involved here. It seems like an advertising stunt that hasn’t thought about the implications of creating something that could last. Or does he expect to hand down those phone numbers with the business for hundreds of years?

Doesn’t the bellmaker hope this thing he has crafted will last longer than his phone number? Maybe it’s a cynical jab at a China that is changing so rapidly and tends to devour its history (I’m looking at you, Cultural Revolution. Are you and the Ming Dynasty passing notes and then destroying them? I’ll see both of you after class) that even things that used to last for hundreds of years will only be around for a lifetime, so why not fill it with advertising? Dignified posterity. Who needs it?

Are these phone numbers a Buddhist joke about the ephemerality of creation? I wouldn’t think twice about seeing the bellmaker’s name on there, but how much more does that matter in a cosmic/karmic sense?

Anyway, I can’t believe I’d been here more than a year before finally checking this temple out. Good thing I was procrastinating today.

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when robots write poetry i’m in trouble

Yesterday Ronny (Ning Hua) and I spent a couple of hours putting together his ads for his radio show. Since my MiniDisc is still fouched we used a horrible mp3 recorder. I wish he would just get us into his studio so we could use the real equipment and make it sound decent.

Anyway, I may have taken all the good audio mixing software I used at UWO and the CBC for granted. Putting together this shitty sound on my crappy no name multitrack program was incredibly frustrating. Will the cursor return to where it started from? No it’ll jump back to the beginning of the piece so you won’t be able to find the place you just started from! And there were so many mouseclicks and mode switches to do all the little splits and repositioning dealies you have to do all the fucking time. Gah.

Ronny never asks about my long strings of profanity that I tend to reserve for technology, but I’d be willing to bet it was the first time he’d heard the c-bomb used with such vehemence. I hate Deck 3.5 Unregistered with a passion that is only healthy to unleash against something that has no emotions.

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like a 12 gauge

Last night I hung out with Rob and Irene for the first time in months. We had hotpot with some of Irene’s friends who include a cop.

This cop asked me what I thought his job was, and I had nothing. Eventually he mimed going for a gun and I got it. His wife had been giving me hints with saluting motions, but that makes me think soldier not peace officer.

But he’s not a beat cop or a detective. He’s the cop who is also a journalist. I’d never thought about that before. We have police officers who deal with the press (and hence never get told anything so they can honestly not answer questions), but here they cut out the middleman and just write their own stories. He was telling me (through Irene) about this program they have for these deaf-mute kids who’re caught thieving. Instead of throwing them in jail they’re trying to give them some education. He was very proud of his role in this, and CCTV had been in town doing a story on it recently.

Another interesting thing was his family name. It was Jue or something, but it’s very rare. There are only two families with that name in Wanzhou. In my classes about half the students are Wangs, Zhangs or Zhous.

We went out to 2008 (a bar) to meet one of Rob’s friends after dinner and played very difficult drinking games of two handed rock paper scissors. After we were done there I walked back home.

And no I haven’t seen Star Wars yet. It’s playing in Nanchong. Those bastards. All we’ve got is the iced tea merchandizing tie-ins. It’s a Chinese iced tea, not one of the multinationals. But no M&Ms or Tacos. Pepsi is on a big soccer kick here right now with surfing David Beckham and teammates on all the commercials.

I’m a big fan of dramatic Canadian politics from a distance. It would probably be annoying to have it all over the news all the time, but getting as much as I need from the Net and my late Maclean’s mags is pretty good. With the breathing room now I’ve got a bit more time to send in my forms (and more importantly get them back) so I can vote when the election does happen.

I almost forgot: my speech to welcome my new cockroachian overlords got put in the drawer when I woke up this morning and found the body where I’d left it.

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